SUGAR — tickets and billboard 2026
He is cheerful, passionate and frank. And his songs rock and hit you right in the heart. And all this is about the newly-made Ukrainian star, singer Sugar – come to his concert and get a charge of good mood that will keep you warm for a very long time!
The modern voice of a generation
Oleg Shkarpeta, who performs under the stage name Sugar, has hit Ukrainian show business like a lightning bolt. He has become the voice of youth issues and turned his own vision of music into a vibrant cultural phenomenon. The singer formed his unique style during street performances, covering famous foreign songs. And then he attracted attention in 2019 with his debut single “Ratata”. And today, Sugar easily gathers full halls thanks to songs where he wittily, humorously and ironically plays with current social topics:
- “Auntie”;
- “Oleg”;
- “Friendzone”;
- “Diva”;
- “Toxic”;
- “Tiktok”;
- “BMW” and others.
And it's incredibly cool to hear these dance tracks live to immerse yourself in the frantic energy of Sugar's performances. Because the singer is also a popular blogger, so he knows how to get the audience going. Come to Sugar's concerts and see for yourself!
Drive concert for a good mood
Each Sugar concert is more than just a musical performance. It's an opportunity to experience love stories, abusive relationships, memes, self-discovery, and the freedom to be real, regardless of what others think of you, together with the singer. These tracks have gone viral on social media, and they are always asked for an encore live. And Sugar is happy to perform them, because he wants people to relax to these songs, ‘to take off the burden of everyday life’. So don't hesitate and come with your friends and loved ones to a Sugar concert - look for your city on the poster!
